AI Tool · Sales & CRM
Clay for Small Business
Data enrichment and AI research for prospect lists.
What Clay does
Clay pulls from many data providers and uses AI agents to research companies and contacts, then writes personalized outreach, all in a spreadsheet-style interface.
Best for
- Highly personalized outreach
- B2B list building
- Sales and agency teams
How small businesses use Clay
- Research prospects' recent news
- Enrich a lead list with company data
- Draft personalized first lines
Clay: common questions
Who should use Clay?
Clay suits highly personalized outreach, b2B list building and sales and agency teams.
When should you choose something else instead of Clay?
Clay is priced by credits, so heavy enrichment gets expensive, and it takes time to learn. If that matters for your business, compare other options such as HubSpot, Pipedrive and Twenty.
Is Clay free?
Clay pricing: Free plan; paid plans by credits. Pricing changes often, so confirm current plans on the official website before you buy.
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