ChatGPT
OpenAIThe most widely used general AI assistant for writing, research and analysis.
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General-purpose AI assistants are the first AI tool most small businesses should adopt. They draft emails, summarize documents, brainstorm marketing ideas, analyze spreadsheets and answer questions in plain language.
Our editors' starting points in AI Assistants, and who each one suits. Paid placements never appear in this list.
The most widely used general AI assistant for writing, research and analysis.
A careful, high-quality AI assistant for writing, long documents and coding.
Google's AI assistant, built into Gmail, Docs, Sheets and Meet.
AI built into Word, Excel, Outlook, Teams and PowerPoint.
An AI answer engine that searches the web and cites its sources.
Meta's AI agent connected to the business tools you already use.
An AI teammate that works inside your team's Slack.
ChatGPT, Claude, Gemini and Microsoft Copilot all handle everyday business writing and analysis well. Pick the one that fits your existing software: Gemini if you live in Google Workspace, Copilot if you use Microsoft 365, and ChatGPT or Claude if you want a standalone assistant with strong writing and reasoning.
Use a business or team plan, which typically excludes your data from model training and adds admin controls. Avoid pasting sensitive customer, health or payment data unless your plan and industry rules allow it, and read each vendor's current data-use policy.
Need help choosing ai assistants tools? Garner Digital Consulting sets up AI for small businesses.