GitHub Repo · Marketing & SEO

Umami

Simple, privacy-friendly website analytics.

What Umami does

Umami is a lightweight, cookie-free analytics tool that shows visitors, sources, pages and events in a clean dashboard, a simpler alternative to Google Analytics.

Best for

Simple analytics
Privacy-friendly tracking
Multiple websites

How small businesses use Umami

See which pages bring leads
Track campaign traffic
Share a public stats dashboard

Quick facts
Type	GitHub Repo
Category	Marketing & SEO
Pricing	Free to self-host; paid cloud
Repository	github.com/umami-software/umami
License	MIT
Setup level	Intermediate
Main tradeoff	It is simpler than Google Analytics, so it lacks advanced reports and ad integrations.
GitHub stars	39.5k (as of 2026-10-21)
Added	Oct 16, 2026
Last reviewed	Oct 16, 2026

Not sure Umami is right for you?

Garner Digital Consulting helps small businesses pick and set up the right AI stack.

Get help choosing →

Umami: common questions

Who should use Umami?

Umami suits simple analytics, privacy-friendly tracking and multiple websites.

When should you choose something else instead of Umami?

Umami is simpler than Google Analytics, so it lacks advanced reports and ad integrations. If that matters for your business, compare other options such as BrightLocal, Semrush and Plausible Analytics.

Is Umami free?

Umami pricing: Free to self-host; paid cloud. Pricing changes often, so confirm current plans on the official repository or website before you buy.

Can a small business self-host Umami?

Yes. Umami is open source on GitHub, and its setup level is intermediate. You will need a computer or server to run it and someone to keep it updated and backed up, or you can use a hosted option if one is offered.